With the advent of Machine Learning and AI, big data has enabled companies to delve into performing a variety of causal analysis. These analyses measure a multitude of discreet as well as unstructured parameters affecting various facets of their business.

Simultaneously, management consulting professionals advise companies on various facets of their business. These include problems concerning productivity, growth, innovation, competitive positioning, customer feedback, regulatory compliances etc. Most of these problems have an element of subjective measurement that is not easy to determine. 

There is thus a strong combination of analytical and consulting frameworks that can be deployed at scale to address multiple business problems.